Senior Capstone

Taking the skill sets and creative strategies learned from my major retail courses, my final project for my senior portfolio class pays homage to my love for sustainable fashion. 

"The RealReal Roadtrip" was a strategy to further promote The RealReal's stance on circular fashion and luxury consignment. Complete with a market analysis, design mock-ups and promotional planning, this concept was developed to enhance brand awareness, educate the average consumer about the luxury life cycle and encourage consignment.